In a world where digital connectivity is transforming our relationship with cars, Intelligent Motoring has the platform and data-driven intelligence to unlock value across the whole vehicle ownership lifecycle.
We make the process of car ownership a breeze, connecting car owners to joined-up motoring solutions through our brands MotorEasy, Warranty Assist, and our Workshop Trading Platform MotorAngel. Its a model that we're extending to a growing list of partner businesses.
With more than 850k customer accounts, our Digital Garage puts us at the heart of the automotive value chain. It's a data-rich window on car owners, the health of their cars and the changing shifts in the automotive landscape. This privileged positioning informs our product mix, underwriting and pricing, while guiding our customer communications.
To our end customers, we provide value-centred products that take the stress out of car ownership.
To our business partners we’re a technology enabler, helping them engage customers and build revenue.
As an operation we use data and sales expertise to achieve market leading conversion rates and customer ratings.
What we deliver
We’re a leading provider of automotive aftersales solutions, backed by a technology platform that helps car owners manage every aspect of car ownership.
Collectively, our products cater for virtually every aspect of car ownership – from buying and selling, to servicing and repairing, from protecting with a warranty or insurance, to equipping with parts and accessories.
With every sale, we generate new data that informs our CRM and sales operations. It’s a virtuous cycle that drives business performance and underpins our positive Trustpilot ratings.
Market leading conversions
Data-driven CRM
Comprehensive product suite
Customer centred Platform
Flexible partnership solutions
How we deliver
Our Brands
Our consumer facing brand MotorEasy and our B2B service Warranty Assist, are backed by MotorAngel our workshop trading platform, and Minstersoft or software development arm.
Our Products
Our portfoilio of proprietary and partner-delivered products serve every stage of the car ownership lifecycle. It’s a cradle to grave mix, delivered via our Digital Garage and data-driven CRM, targeting the right offer, to the right customer, at the right time.
Digital Garage
Available as a value-add when purchasing a product, or for free with restricted functionality to non-customers. Our Digital Garage account area is a defining part of our customer and partner value proposition.
Workshop Trading Platform
Our workshop trading platform manages a network of 10,000 garages nationwide, prioritising both SMR workshop bookings, as well as processing warranty and insurance claims.
Our History
Intelligent Motoring launched in 2016, initially as MotorEasy, but our history and values stretch back to the 1990s as a pioneer in direct-to-consumer extended car warranties.
Find out how we grew our brands and product range to become a new type of AutoTech business, focused on the car lifecycle management.
Our Solutions
Contact Centre
Every day our contact centre in Reading handles vehicle repairs nationwide, while our sales operations achieve market-leading conversion rates through data-driven operations.
Find out how our contact centre achieves market leading conversion and positive customer ratings.
Repairs Management
We’re used to competing in a market that balances tight margins, while still delivering high levels of customer service. To our partners, there is no compromise, both are essential.
Discover how this system enables us to support partnerships and processes that drive profitable, customer-centric outcomes.
Our Partnerships
Find out how multiple industry partners are building revenue and customer loyalty throughout the car buying, owning and selling lifecycle.
People & Careers
We’re proud of our performance-driven culture, and can count many staff members that have been with us from the very beginning.
Meet our senior management team and discover how their deep experience across the digital automotive space has shaped our customer and business relationships.
Thought Leadership
Our product sales “bake-in” information on vehicle ownership lifecycles, while our workshop activities generate data on vehicle repairs and reliability. It’s a ringside seat on peoples’ relationships with their vehicles.
See how our data gives us near real-time insights on vehicles and their owners.
Recent articles
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EV market and China entry into UK
Posted on Jul 27, 2023
Independent garages and service providers set to challenge the SMR norm as China bolsters the UK EV market, discusses Duncan McClure Fisher, CEO of Intelligent Motoring
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Car ownership in the cookie-less future
Posted on Jul 27, 2023
Jim Murray Jones, Intelligent Motoring CMO, looks ahead to the cookie-less future and what it means for car ownership platforms.
Read more -
Green Parts Shortage
Posted on Jul 27, 2023
Waste isn’t Wasted if it’s Reused.
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News
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Vehicle repair costs rise 40% in five years
Posted on Aug 31, 2023
Analysis of extended warranty claims paid over five years by Intelligent Motoring, reveals the cost of vehicle repairs has risen by a staggering 40% from 2018 to 2022.
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Intelligent Motoring appoints new Chief Technology Officer
Posted on Aug 31, 2023
Business Transformation Leader, Jonathan Anthony, has joined Intelligent Motoring as Chief Technology Officer, to help drive innovation for the tech-led motoring platform.
Read more -
Intelligent Motoring launches new EV dealer warranty plans
Posted on Aug 31, 2023
Intelligent Motoring has launched comprehensive Electric Vehicle (EV) and Hybrid Electric Vehicle Warranty plans to its Warranty Assist portfolio.
Read more