Our History

Intelligent Motoring launched in 2016, initially as MotorEasy, but our history and values stretch back to the 1990s as a pioneer in direct-to-consumer extended car warranties.

When Duncan McClure Fisher launched MotorEasy's predecessor Warranty Direct back in 1997, it was one of the first companies to offer a direct to customer (D2C) car warranty. Prior to that, warranties were only available via car dealers when a car buyer purchased a new or second-hand car.

His aim at the time was to cut out the middleman, enabling warranties to be sold at a lower price, with a higher level of cover protection. He also wanted to give used car owners the same kind of protection and worry-free motoring that was available to new car owners.

The subsequent launch of MotorEasy in 2016 saw Duncan his business model move further than warranties, offering a full suite of value-driven protection products and resources to reduce the stress and costs of motoring.

1997

Duncan McClure Fisher and his father, David set up Warranty Direct, the only direct-to-consumer warranty company.

2008

Warranty Direct moved to Broad Street Mall in Reading, and was subsequently sold to the French bank, BNP Paribas.

2010

Duncan left Warranty Direct and after a few years, came back to the industry with bigger and better ideas.

2016

Duncan set up MotorEasy with the aim to provide vehicle owners a simple and hassle-free online platform to manage and protect their vehicle. Consequently, MotorEasy launched Health Checks in order to provide wear and tear cover from day one unlike any other warranty company in the UK

2017

Warranty Assist, the online dealer warranty platform was acquired and, MotorEasy began the long-term sponsorship of driving entertainment on Dave.

2018

We launched our first TV advert, based around running your car, the smart way. Smart and Easy Car Warranties with MotorEasy

2019

We worked with the Kenyan government to build 4 classes in a primary school over 2 years the charity Build Africa.

MotorEasy teamed up with Haynes Manuals to create the world first Parts Only Warranty.

2020

MotorEasy acquired Motokiki, the comparison website designed to help customers find the right tyres from local garages at the best prices.

MotorEasy teamed up with What Car? For the What Car? Car of the Year Awards.

2021

Intelligent Motoring was created as a parent company, made up of our core businesses: MotorEasy, Motor Angel, Warranty Assist and Motokiki.

We reached over half a million members and over 6000 TrustPilot reviews!

2022

MotorEasy partnered with What Car? for the second time to sponsor the What Car? Car of the Year Awards