Yoauto has selected Warranty Assist as its exclusive warranty partner for its newly launched dealer trade-to-trade platform, yotrader.
The B2B platform, which launched last month, allows dealers to buy and sell stock within a 100% trade-only environment. The platform is designed to present an extensive range of vehicles to in-market buyers and is free to all subscribing dealers until 1st June 2021. With no additional buying or selling fees, the platform aims to compete on price and quality of stock, the latter moderated via a customer rating system.
So far, over 500 independent dealers are signed-up, with each provided a personal salesroom to present stock disposals and part exchanges. The platform also features stock feeds from leasing and rental companies, car buying platforms, auction groups and main dealers. With a total daily supply of some 500k vehicles, dealers can either “buy now” or bid for advertised stock.
The addition of Warranty Assist is part of a suite of services that enable dealers to build revenues and margin through add-on products. Other dealer benefits include dealer-to-dealer and dealer-to-driveway car delivery services, as well as financing programmes designed to preserve dealer commission.
Warranty Assist will provide a tiered set of policy and pricing options, enabling dealers to quickly and easily offer a comprehensive range of warranty protection.
Antony Johnson CEO of yoauto.co.uk & yotrader.co.uk said, "We are delighted to announce the collaboration between Warranty Assist and yoauto. This partnership will be yet another great addition to the yoauto dealer-portal. Every vehicle linked to a Warranty Assist product makes car dealers lives easier and more profitable."
Warranty Assist is part of Intelligent Motoring - the automotive technology group that includes MotorEasy, the UK’s fastest-growing B2C motoring association. WA has quickly become a leading provider of warranty re-sale products to many thousands of dealers.
Set up by car dealers, for car dealers, Warranty Assist provides a flexible blend of warranty protection and pricing. Plans can be managed via a dedicated dealer portal, with remote account managers providing additional support.
John Highfield, Managing Director of Warranty Assist, added “partnering with yoauto brings a strong meeting of minds, with both brands committed to helping dealers build profitability and margin. The platform has grown at a remarkable pace and provides a genuine solution for independent dealers looking to compete with large scale ‘dealer-to-driveway’ retailers.”
About yoauto
Yotrader is a dealer led platform, committed to supporting UK dealers fairly and honestly. Users search used cars from approved automotive car dealers from around the country.
We support users in searching for used cars from approved automotive car dealers from around the country. Our objective is to bring the British used car dealers together to create a seamless car shopping experience while supporting our local communities.
